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Nissan seem happy

This is a recent press release from Nissan, I thought it made interesting reading so I have posted it verbatim.


  • More than half of owners say the LEAF outperforms traditionally-powered alternatives
  • Financial savings free up spending on everything from holidays to eye surgery
  • One owner sells his Aston Martin to buy two Nissan LEAFs

More than nine in 10 owners (93%) use it as their main family car, 64% say it's better to drive than a petrol or diesel vehicle and one man even sold his Aston Martin to buy a pair of them in order to avoid domestic fights.

These are just some of the insights from a sample of the 6,500 plus Nissan LEAF owners now in the UK.

The brand new research naturally points out the significant financial savings made by owners, but it also highlights how living with the Nissan LEAF in the real world has turned it from a second car into the main family car for many motorists.

With a cost per mile of just two pence or less, it is understandable that the majority (89%) of those surveyed reported significant savings against more traditionally-fuelled cars.  One driver calculated that he had spent just £400 travelling more than 22,000 miles in his Nissan LEAF, with many reporting savings of £200-250 per month.

With the savings made, LEAF owners have been treating themselves to little luxuries including a 3D printer, a vintage synthesizer, holidays and many installing solar panels on their homes for virtually free motoring.

Nissan Motor GB Limited Managing Director, James Wright, said: "Electric car ownership was a big step for motorists to take when we launched the LEAF in 2011 but we are now seeing that owners who were bold enough to take that step are reaping the benefits.

"The issues that the naysayers said would hinder ownership have not materialised and, in fact, the feeling from LEAF owners is that they would never go back to a traditional combustion engine. We were the first to bring a mass-produced electric car to market, so it stands to reason that we are also the first to prove the genuine viability of electric motoring."

More than one in two owners admitted they would not go back to a conventionally-powered car, 41% said the car has positively changed the way they drive and a unanimous 95% of them were happy to recommend it to a friend.

Nine in 10 now use it as their main family car, citing everything from practicality to simple enjoyment of driving. One owner ended up ditching his Aston Martin to buy a second LEAF to avoid arguments with his wife about who would take the Nissan to work every day.

More than a third said that they do not have to plan journeys in advance any more than they did before owning an electric car, especially as 89% of them charge up their LEAF overnight at home.

Only recently, Nissan Motor GB Limited Managing Director, James Wright, said sales of the British-built model were "reaching tipping point", with ownership now doubling month-on-month. Boasting 64% Pure EV market share, more than 3,599 cars have been sold in 2014 - almost double the volume sold in 2013 (1,812 in total). In September alone, Nissan's all-electric family car sold a record 851 cars - more than double the number sold in the same month last year and the largest volume ever sold in one month in a European market.

Nissan's Sunderland factory has built 24,000 LEAFs, with 147,000 sold globally since launch.

Reader Comments (4)

We have just completed our first 1000 miles in our brand new LEAF, and it is a joy to drive. I am not sure, however, that it is saving us any money! being the type who ruthlessly researches every major decision I make, I did a detailed cost analysis over 3 years of all the associated costs over 3 years of driving a LEAF, compared to driving a second hand diesel. The only realistic option open to us financially for the LEAF was Nissan's PCP deal.. it works out at £280 a month. I didn't factor running costs which were common to both ICE and EV cars (tyres and insurance), and when costs were compared, the overall cost of running a £5,000 diesel (about our limit for an upfront purchase), including upfront purchase,road tax, servicing and 3 year's worth of diesel, was broadly similar to the cost of paying the PCP cost! and that's not factoring in the cost in electricity of charging the car at home.

The EV is obviously brand new, so in real terms we made a saving as we got a much nicer car for the same price as a 5-6 year old one. But that's not a hugely inportant factor when the car's main job is to ferry my wife to work and back everyday. She is not impressed by knobs and whistles. As long as it has four wheels and a steering wheel, it is a car.

The environmental aspect is obviously important. But, the arguments that are made in Great Britain don't really hold as much sway here in NI. We have 3 operational powerstations, each is wholly reliant on fossil fuels. Two are purely coal fired burners; the one which supplies power to the majority of homes in my area went online in the 70s and is tired and inefficient now. NI's renewable sector (despite us being home to one of the main suppliers of wind turbines) is lagging behind the rest of the UK. Our first offshore windfarm (First Flight Wind) has just been permanently shelved, citing issues with planning. What I read into this is that the dinosaurs who run this country seem to have a vested interest in bringing fracking to our shores, and will do anything they can to block anything which could conceivably be seen as a competitor. There are a few wind farm sites dotted around the country, but not a significant number. It is telling that, when searching for Northern Ireland's renewable energy contribution, the most up to date publication I could find was from the Dept. of Enterprise Trade and Investment NI dated 2001! If only we could afford the full suite of PV panels on the roof that could solve all these problems.

I remain loyal to my LEAF for the reason that I am proud to be an early uptaker... it will never take hold in places like this if people like me don't grab the bull by the horns and start making noises about providing a network of charge points. Everyday there are articles in local papers about charge points having been used only once in the four years they have been installed, and naysayers are chomping at the bit to use this as ammo to say "come on now, you've had a good run but it didn't work so just suck on Esso's teat and be quiet". We are lucky that there are standard chargers (2.5 hours for a full charge @ 6.6kW) available in our town, but, the neighbouring council district has only one charger, which is at least 20 miles away from 90% of the population of that district.

If it wasn't for the early adopters who take a small hit, either financially or in convenience, then these things will never get off the ground. Who knows, in 3 years time when we trade our LEAF in for a brand new model, the price of diesel may be high enough to swing the balance in favour of the EV. There might even be enough rapid chargers in Northern Ireland to make using it for longer trips a viable option. But until then, we will remain hobbyist EV users.

December 12, 2014 | Unregistered CommenterNeil Armour

Have a look at the new and best platform for electric vehicle users and lovers https://gogreenmiles.com/, find the nearest charging stations easily and join the green community!

July 17, 2015 | Unregistered CommenterJane

It’s great to read this positivity about the world’s bestselling EV the Nissan Leaf, it is a great car. According to recent statistics the UK accounted for the biggest growth in the take-up of electric and plug-in hybrid vehicles in 2014 throughout Europe, exceeding the current market leaders, the Netherlands. However pure electric vehicles are still at a disadvantage due to the reduced range. According to www.ecocars4sale.com the new 2015 Nissan Leaf 80KW TEKNA model looks pretty special and should sell very well in 2015. However we also have to consider competition that is hotting up from Volkswagen with the new e-up.

September 16, 2015 | Unregistered Commenterused electric cars

The reason people don't buy electric cars is because they don't want to run out of juice in 10 miles and the nearest charging point be 20 miles away!!! 😢

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June 12, 2016 | Unregistered CommenterDaniel

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